Client Portfolio

The Challenge:

Egnite was a brand new restaurant in the heart of Chingford with zero online presence and no local reputation. The goal? Launch a soft opening before the end of 2025, in a matter of weeks, a tough ask.

The owner was consumed with operational priorities like securing waiting staff and fine tuning the venue for the arrival of guests. Building a marketing foundation wasn't at the forefront of his mind, but without it, the launch risked being unsuccessful. 

What I Did:

Social Media Marketing

• Grew Instagram following from 29 to 139 followers before the soft launch
• Utilised organic content and paid advertising to maximise reach
• Created and scheduled consistent posts to build buzz and anticipation

Soft Launch Campaign

• Planned and executed promotional strategy for the soft launch event
• Coordinated outreach to local vendors and partners for event support
• Briefed photographers on desired content and brand positioning
• Conducted local outreach to businesses within proximity of Egnite to build community awareness

Digital Foundation

• Built a functional website with essential information, including integration with a third-party reservation and booking platform
• Established digital presence across key channels to ensure Egnite was discoverable ahead of launch

Operational Support

• Managed vendor communications, payments, and coordination
• Handled marketing execution end-to-end so the owner could focus entirely on venue operations and staffing

The Results:

• Active Instagram presence with 139 followers and growing engagement
• Functional website live with integrated booking system
• Successful soft launch event with 80 attendees 
• Established vendor relationships and community awareness
• Generated 2 advanced bookings for future dining 

Discover more:

Egnite website: https://egnitelondon.com/

Egnite Instagram: https://www.instagram.com/egnitelondon/